100,000+ users per month, 200+ partners onboarded, 1,000+ bookings per month, 8 countries, 6,000 listings.


Beauty & Wellness




Internally Funded by Technnovate, a digital agency and venture builder based in the UAE.

Core Focus

CEO and CPO - covered product development, business roadmap, team management, strategy, execution and growth.

Problem identified: people were not able to find nor book at spas, salons, gyms or yoga studios. Businesses had limited online presence, and relied heavily on referals.

Wellbey was built a solution – an online platform for beauty and wellbeing in the Middle East. It allows people to find, compare and book at spas, salons, gyms, and yoga studios across the MENA region. We built a robust system covering 8 countries, with over 6,000 establishments listed facilitating a convenient and easy way for people to book various services from hair cuts to massages, manicures, and fitness sessions.

As self funded, our focus was to bootstrap the business, with user traffic growing organically to over 100,000 per month. With seamless online bookings, as well as a robust back end admin for businesses, customers could now be tracked, managed and converted to loyal customers. At its peak, Wellbey was the leading platform in its niche in the MENA region.